Znaimer's Manifesto re Television - implications for Mission ?. . .
1: Television is the triumph of the image over the printed word.
2: The live nature of television is flow, not show; process, not conclusion.
3: A global television expands the demand for local programming increases.
4: The best TV tells me what happened to me, today.
5: TV is as much about the people bringing you the story as the story itself.
6: In the past, TV's chief operating skill was political. In the future, it will have to be mastery of the craft itself.
7: Print created illiteracy, TV is democratic. Everybody gets it.
8: TV creates immediate consensus, subject to immediate change.
9: There never was a mass audience, except by compulsion.
10: Television is not a problem to be managed; but an instrument to be played.
